Part creative brief part fun-based takeover


WARNING: BRAGBOOK has been known to induce rabid attention on your brand, create manic customer enthusiasm, instill laser-sharp, in-house brand consistency, and rack up fat stacks of cash. 


Because humor is a genius strategy.
Because laughter is the best marketing.
And because brands who have the guts to stand out, have the profits to show for it.

That’s what Bragbook does on your behalf. Bragbook is an Obedient-original method for creating your Humor Brand™—the comedic, competitive, brand position and personality that your ideal consumers will gravitate towards, delight in, interact with, trust, buy from, and feel such a sense of loyalty towards that they’ll tell everyone they meet about.

This hostile humor takeover (dressed in creative brief’s clothing) not only teaches you how to be fun + funny, it goes ahead and transforms the foundational elements of your brand so that it becomes an attention-grabbing, hilarious cash machine.

It gets its hands dirty on actually fleshing out exact strategies and messages you can incorporate right damn now in order to bring fun and humor into your blending-in brand…so it becomes brag-worthy.


  • A NEW, FUN-DATIONAL BRAND POSITION—The compelling, creative direction that will wake your audience the hell up and endear them to you..
  • AUDIENCE PSYCHE—We dig deeper than the usual “customer avatar” BS and get in the heads of your target audience so we can discern the specific tones of humor they will resonate with.
  • A UNIQUE HUMOR IDENTITY—Using our proprietary formula, we leverage your offering + goals, ideal audience psyche, and pull from proven humor archetypes to design a fun-dational brand personality for your brand that will compel, convert, and crack up your customers.
  • KEY(ED) UP BRAND MESSAGES— We take the key selling points of your business and use your new Humor Identity to turn them into funny, memorable sound bites (think: elevator pitches, taglines, one-liners).
  • SHIT NO ONE WILL TELL YOU—An entire section devoted to our expert feedback on your brand and business (it’ll hurt so good).
  • IMPLEMENT ME, PLEASE—We’ll show you specifically how your campaigns can come to life in case you’re overwhelmed with all the brilliant ideas.
  • ENTERTAINING EDUCATION—Your heads and wallets will about to explode with all of the deeply original, highly humorous marketing knowledge we spit.


You can have the most remarkable talent, the coolest product, the most mind-blowing epiphany…but it won’t matter (or grow, or make money) if no one ever stops to listen.

So how do you stop them in their tracks? How do you cause a stir? How do you go beyond demanding attention and actually create it?

By having fun, fresh, interesting, different, outstanding messaging and marketing.

That’s how you make them care. And buy.

Say, for example you want to buy chemical-free, all-natural condoms. (Who doesn’t?) Which campaign catches your attention more:

“All-natural condoms for his and her health.”


“Naughty, by nature.”


“Think inside her box.”


“Your mouth isn’t the only hole that wants to avoid harsh chemicals.”

The last three, right? Because when a ton of businesses are shilling the same thing, standing out isn’t a matter of taste, it’s a matter of SURVIVAL.


  • I don’t feel confident talking about what I do—casually or formally—because I can’t nail down that fresh spin or brand personality that will do my biz justice (and keep my audience from falling asleep.)
  • I don’t want to waste money (or worse I’ve already wasted money) on growing my brand and I’m not sure where to start or what comes first or what to tell my copywriter, designer, new team member.
  • My brand is clutching to a life raft amidst a sea of similar businesses and I’m worried I can’t stay afloat if I don’t do something soon.
  • I’m playing paper rock scissors with my competitors instead of rewriting the game entirely.
  • My message is manic and varies on every single channel: social, email, web, etc. So I’m afraid my consumer has no clue who I really am and subsequently forgets about me.
  • I’m basically just winging it with my brand—cuz who the hell has time for this when everything else seems so pressing? Which means that every time I add a new offering, I have to figure out what my brand is again. (I’ve created a freakish Frankenstein of a brand message and it’s alliiiiiive.)


  • It’ll create a clever, creative backbone that will help you tell a streamlined, standout story.
  • It wields the powerful tool of humor as a conduit for brand consistency; the KEY thing that you need to have nailed down before you invest in other branding elements—so that all that shit you do going forward is united, consistent, cohesive, and FUN AF.
  • It’ll be the holy book you can use to inform new hires, contractors, brand expansions, investors, and strangers in the elevator on who you are and why you deserve the spotlight.


  • A NEW, FUN-DATIONAL CREATIVE DIRECTION. When it comes to position(ing), we’re the mo-fuggen messaging Kama Sutra. We’ll bend your boring story over backwards and pick a creative angle that’ll have your audience saying, “U up?”
  • YOUR UNIQUE HUMOR IDENTITY. We’ve identified the most converting types of humor—from wordplay to sarcasm to shock value to laser sharp wit—and back, and used them to create proven Humor Archetypes. These Humor Archetypes are then dissected, customized, and exclusively personified into your UNIQUE HUMOR IDENTITY—the representation of your fundational personality that showcases what tone of voice, vibe, energy, and tools-of-the-funny-trade your brand needs to utilize in order to compel your audience while communicating your critical information.
  • KEY(ED UP) BRAND MESSAGES that will take the core selling points of your business and turn them into catchy, converting sound bites (think: elevator pitches, taglines, one-liners). These freshly-branded key messages will be so funny, compelling, and memorable that you —and your audience—will wonder where the hell this fun personality has been hiding all this time.
  • AUDIENCE PSYCHE. Because you have to understand what your people truly want and why you are the best one to give it to them. So we tailor every creative element to their hidden desires and use the specific tones of humor they will resonate with.
  • SHIT NO ONE WILL TELL YOU. Natch, we have some burning thoughts about your brand and double natch, we truly care and want to see you succeed. HENCE, we include an entire section devoted to expert feedback on everything from your overall strategy to words we think you should abandon, to cool ideas to hard truths.
  • IMPLEMENT ME, PLEASE. We’ll show you specifically how your campaigns can come to life in case you’re overwhelmed with all the brilliant ideas.


As if that wasn’t enough to make you freak, we’re opening up our diaries and sharing with you all of the coveted things we’ve learned hands-on about humor marketing. Yep—Bragbook isn’t just dishing out creative deliverables, it’s spitting out fresh, table-turning truths that you won’t find in any business book out there. 80+ pages of it.


We think it’s a load of crap that most brandbooks leave you with more ideas than action, so we’ve designed the BRAGBOOK to be tactical, momentum-inducing, and something you can run with instantly. Bragbook contents can be used for the following:

  • Billboards
  • Web Copy
  • Social Media Campaigns
  • Facebook + Instagram Ads
  • Social Media Posts
  • Taglines
  • Social Media Bios
  • Elevator Pitches
  • Promotional Material
  • In-House Brand Guide
  • Press Soundbites
  • Pitch Emails
  • Product Launches
  • Business Cards
  • Email Campaigns
  • Sales Pages
  • Print Ads

At the end of the day, Bragbook is the surefire way to make sure they aren’t saying ‘who are you again?’ and instead:‘how can I buy again?’


BRAGBOOK is a labor of love delivered 3 weeks from start date.

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