BRAGBOOK

Part creative brief part fun-based takeover


WARNING: BRAGBOOK HAS BEEN KNOWN TO INDUCE RABID ATTENTION ON YOUR BRAND, CREATE MANIC CUSTOMER ENTHUSIASM, AND RACK UP FAT STACKS OF CASH.

Why?
Because fun sells.
Because laughter is the best marketing.
And because brands who have the guts to stand out, have the profits to show for it.

That’s what Bragbook does on your behalf. It’s a hostile messaging takeover (dressed in creative brief’s clothing) that not only teaches you how to be fun + funny, it goes ahead and transforms the foundational elements of your brand so that it becomes an attention-grabbing, cash machine.

It’s a lot like those inflated, fluffy <cough, ineffective> brand guides that fancy agencies dish out, but with shit you can actually use. BRAGBOOK gets its hands dirty on actually fleshing out exact strategies and messages you can incorporate right damn now in order to bring fun and humor into your blending-in brand…so it becomes brag-worthy.


TLDR; | WHAT YOU GET:


MESSAGING:

  • A NEW, FUN-DATIONAL BRAND DIRECTION—The compelling, creative angle that will wake your audience the hell up.
  • (10) CREATIVE MESSAGING ONE-LINERS— We take the key selling points of your business and turn them into funny, memorable sound bites (think: elevator pitches, taglines, one-liners).
  • (10) FUNNY CAMPAIGNS—Think: 20+ hilarious, unexpected, strategic creative concepts that can be implemented immediately across every channel/medium/launch. e.g. 2+ weeks of social media content, dependent on posting frequency.
  • HOME PAGE MESSAGE MOCKUP—With your brand’s new fun and glory in mind, we create home page web copy that will get to the point quickly and cleverly.

DESIGN:

  • VIBE BOARD. Based off of your questionnaire feedback + our messaging direction, we will design a vibe that includes a color palette and typography vibe board that will represent your new brand. Includes one round of revisions.
    Choices
  • (10) FUNNY CAMPAIGNS. We will design all of the creative concepts mentioned earlier into shareable graphics to be used in social or ads. No revisions—delivered in editable format.
  • HOME PAGE MOCKUP. We take your new home page copy and design a home page mockup so that you can get a visual feel for how your new humor-brand would look in action.

EDUCATION:

  • ENTERTAINING EDUCATION—Your heads and wallets will about to explode with all of the deeply original, highly humorous marketing knowledge we spit.
  • AUDIENCE PSYCHE—It takes a high EQ to tailor your creative element to their hidden desires and use the specific tones of humor they will resonate with.
  • SHIT NO ONE WILL TELL YOU—An entire section devoted to our expert feedback on your brand and business (it’ll hurt so good).
  • IMPLEMENT ME, PLEASE—We’ll show you specifically how your campaigns can come to life in case you’re overwhelmed with all the brilliant ideas.


WHAT PEOPLE YOU LOVE AREN’T TELLING YOU:

You can have the most remarkable talent, the coolest product, the most mind-blowing epiphany…but it won’t matter (or grow, or make money) if no one ever stops to listen.

So how do you stop them in their tracks? How do you cause a stir? How do you go beyond demanding attention and actually create it?

By having fun, fresh, interesting, different, outstanding messaging and marketing.

That’s how you make them care. And buy.

Say, for example you want to buy chemical-free, all-natural condoms. (Who doesn’t?) Which campaign catches your attention more:

“All-natural condoms for his and her health.”

Or

“Naughty, by nature.”

Or

“Think inside her box.”

Or

“Your mouth isn’t the only hole that wants to avoid harsh chemicals.”

The last three, right? Because when a ton of businesses are shilling the same thing, standing out isn’t a matter of taste, it’s a matter of SURVIVAL.


WE GET IT. YOU HAVE A LOT OF FEELINGS. LIKE,

  • I don’t feel confident talking about what I do—casually or formally—because I can’t nail down that fresh spin that will do my biz justice (and keep my audience from falling asleep.)
  • I don’t want to waste money (or worse I’ve already wasted money) on growing my brand and I’m not sure where to start or what comes first or what to tell my copywriter, designer, new team member.
  • My brand is clutching to a life raft amidst a sea of similar businesses and I’m worried I can’t stay afloat if I don’t do something soon.
  • I’m playing paper rock scissors with my competitors instead of rewriting the game entirely.
  • My message can’t make up its mind and varies on every single channel: social, email, web, etc. So I’m afraid my consumer has no clue who I really am and subsequently forgets about me.
  • I’m basically just winging it with my brand—cuz who the hell has time for this when everything else seems so pressing? Which means that every time I add a new offering, I have to figure out what my brand is again. (I’ve created a freakish Frankenstein of a brand message and it’s alliiiiiive.)

UM, YEAH BRAGBOOK WILL SOLVE ALL OF THAT.

  • It’ll create a clever, creative backbone that will help you tell a streamlined, standout story.
  • That one that you need to have nailed down before you invest in other branding elements—so that all that shit you do going forward is united, consistent, cohesive, and FUN AF.
  • It’ll be the holy book you can use to inform new hires, contractors, brand expansions, investors, and strangers in the elevator on who you are and why you deserve the spotlight.

WHAT YOU GET

  • A NEW, FUN-DATIONAL BRAND DIRECTION. When it comes to position(ing), we’re the mo-fuggen messaging Kama Sutra. We’ll bend your boring story over backwards and pick a creative angle that’ll have your audience saying, “U up?”
  • (10) CREATIVE MESSAGING ONE-LINERS that will take the key selling points of your business and turn them into catchy, converting sound bites (think: elevator pitches, taglines, one-liners). These freshly-branded core messages will be so funny, compelling, and memorable that you —and your audience—will wonder where the hell this fun personality has been hiding.
  • (10) FUNNY DESIGNED CAMPAIGNS. Think: 20+ hilarious, unexpected, strategic creative concepts that can be implemented immediately as digital ads, social media bios, social media content, web copy, product packaging, taglines, welcome signs, email campaigns, mugs, bumper stickers, and hip tattoos. Yeah, we get off on creating stuff you can actually use. We will design all of the creative concepts mentioned earlier into shareable graphics to be used in social or ads. No revisions—delivered in editable format.
  • VIBE BOARD. Based off of your questionnaire feedback + our messaging direction, we will design a vibe that includes a color palette and typography vibe board that will represent your new brand. Includes one round of revisions.
    Choices
  • HOME PAGE MESSAGE + DESIGN MOCKUP. We can’t help but want to weave this new fun-brand into a home page web copy. Since that’s the first experience so many of your consumers will have with you…it’s gotta get to the point quickly and cleverly. We take your new home page copy and design a home page mockup so that you can get a visual feel for how your new humor-brand would look in action.
  • AUDIENCE PSYCHE. Because you have to understand what your people truly want and why you are the best one to give it to them. So we tailor every creative element to their hidden desires and use the specific tones of humor they will resonate with.
  • SHIT NO ONE WILL TELL YOU. Natch, we have some burning thoughts about your brand and double natch, we truly care and want to see you succeed. HENCE, we include an entire section devoted to expert feedback on everything from your overall strategy to words we think you should abandon, to cool ideas to hard truths.
  • IMPLEMENT ME, PLEASE. We’ll show you specifically how your campaigns can come to life in case you’re overwhelmed with all the brilliant ideas.

As if that wasn’t enough to make you freak, we’re opening up our diaries and sharing with you all of the coveted things we’ve learned hands-on about humor marketing. Yep—Bragbook isn’t just dishing out creative deliverables, it’s spitting out fresh, table-turning truths that you won’t find in any business book out there. 60+ pages of it.

WHAT YOU CAN DO WITH IT.

We think it’s a load of crap that most brandbooks leave you with more ideas than action, so we’ve designed the BRAGBOOK to be tactical, momentum-inducing, and something you can run with instantly. Bragbook contents can be used for the following:

  • Billboards
  • Web Copy
  • Social Media Campaigns
  • Facebook + Instagram Ads
  • Social Media Posts
  • Taglines
  • Social Media Bios
  • Elevator Pitches
  • Promotional Material
  • In-House Brand Guide
  • Press Soundbites
  • Pitch Emails
  • Product Launches
  • Business Cards
  • Email Campaigns
  • Sales Pages
  • Print Ads

At the end of the day, Bragbook is the surefire way to make sure they aren’t saying ‘who are you again?’ and instead:‘how can I buy again?’

 

TIMELINE:

BRAGBOOK is a labor of love delivered 3 weeks from start date.

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