One hour, 22 one-liners about 7-Eleven

Did seeing the words “7-Eleven” cause your mouth to instantly water for Doritos or Laffy Taffy or a Slurpee? Hark! the power of the 7-Eleven brand. That, and it’s usually the last thing open when you need something weird or tasty or buzzy. BUT HEY, POWER IS POWER. We chose this brand as ur final Read more

One hour, 21 one-liners about Oat Milk

Don Draper looks off into the distance with a twinkle in his eye before slowly sweeping his hand in a dramatic panning gesture for his captivated, boardroom audience, “Oatly: Oats don’t have nipples, but that’s never stopped us.” Spoiler alert: that ad presentation got him a big fat standing O by the client. IT’S OUR Read more

One hour, 20 one-liners about pet adoption

This one went off the rails fast but funny ideas usually do, right? RIGHT? We chose pet adoption organizations as the theme for today’s challenge because we both have rescue pups hence are better than you. The rules, in case you haven’t been reading, ugh: 1 brand or product A firestorm of one-liner campaign concepts Read more

The One-Liner Challenge: Regular ‘ol gyms

Over the weekend we overheard a woman say, “We’re each other’s #fitspo.” There’s not enough time to possibly unpack that statement or what has happened to the world that brought us to this dark place, but it DID help inspire our next One-Liner Challenge: CRUSTY OLD GYMS. As in the standard, classic, OG gyms of Read more

The One-Liner Challenge: 90s face cleanser

Haters will say we can’t create 19 funny, marketing one-liners in under an hour. We say haters are just confused fans. We also say, “YES WE CAN, MOM, AND WE WILL PROVE IT!” Meet: The One-Liner Challenge. A game where we are both the challengers and the executioners. It’s like win/win but the opposite. The Read more