Inquiring minds want to know! Okay, at least one inquiring mind wants to know (a new client of ours). So we thought we’d share with you what we shared with them. (Don’t EVER accuse us of not sharing and caring, Capeesh?!) The lowdown: A recent study found that 58% of surveyed people check their email multiple times a day and the majority of the Gen Zers surveyed—66.9%—get 20 emails or less a day. Are you thinkin’ what I’m thinkin’? Yep, less competition to get your message through than any other digital platform.
And here’s some additional data to have for breakfast.
Is email the sexiest platform these days? No.
But should you sleep on it? Absolutely not.
Oh and if you’re going to do it, please call in the pros (*cough, cough*) so that your subject lines are zingers, your message is entertaining and clear, and ultimately people open your emails and take action.