Mini—
Case Studies
A quick dose of fan favorite, client projects delivered straight into your veins.
Hospitality
Zillow
This creative party was based purely off playing around with the double meaning of the word space; bringing the consumer’s attention to how “space” changes everything—both the industry-specific word in the ad PLUS the space you build your life in (read: your home).
Impure Michigan
Here in the midwest, “Pure Michigan” tourism ads are iconic—so of course we had to turn it on its head and portray Michigan deviously, but playfully, ripping on nearby states. By contrasting Michigan’s biggest draws with the ‘inadequacies’ of her neighbors, the “Impure Michigan” campaign portrays MI as the unravalted travel destination in its region.
Nog
No one asked for it, but we rebranded Eggnog. We reimagined this ~egg essence~ to be sexier and sleeker than ever before, with a new name and new packaging. Let’s go nog wild, shall we? No? Cool.
Essential Oils
We cranked on a diffuser and gothyperbolic (our favorite) on dreaming up a line of essential oils that bottled-up intangible things that cure modern ailments. Because yes, peppermint oil is energizing but y’know what’s even more energizing? Two drops of a Text Back From a Crush.
Next Door
Our “Good Forums Make Good Neighbors,” campaign sought to undo the app’s bad reputation and instill a (Zip)code of Conduct that used wry humor to remind Nextdoor users to maintain the integrity of the app’s intended purpose: to be a helpful, communal experience.
Planet Fitness
In the land of soul cycling, pure parring, and orange theory-ing, how can a regular ‘ol gym even compete? By winning at your own game. With that strategy in mind, we embraced the ‘old school gym’ feel and offerings of Planet Fitness to appeal to people fatigued by boutique, over-hyped, pricey, image-obsessed gyms.
Minor Figures
This spec project is simple (and delicious): The oat milk market is oat-rageously saturated, so we gave ourselves an hour to ideat a bunch of stand-oat slogans for a brand of oat milk we oat-dore (ok that one was a stretch), Minor Figures.
Wendys
We let our imaginations go off and think of the silliest, wittiest ways to announce and introduce Wendy’s new breakfast menu. We hope this inspires everyone to exclusively call bacon ‘bacey’ henceforth.
Hospitality
Zillow
This creative party was based purely off playing around with the double meaning of the word space; bringing the consumer’s attention to how “space” changes everything—both the industry-specific word in the ad PLUS the space you build your life in (read: your home).
Impure Michigan
Here in the midwest, “Pure Michigan” tourism ads are iconic—so of course we had to turn it on its head and portray Michigan deviously, but playfully, ripping on nearby states. By contrasting Michigan’s biggest draws with the ‘inadequacies’ of her neighbors, the “Impure Michigan” campaign portrays MI as the unravalted travel destination in its region.
