Fanny

Visual Brand Identity, Verbal Brand Identity, Product Names, New Product Launch, Packaging, Tagline, Web Copy

Fanny is more than just a pretty bidet; in fact, they have an entire suite of “ass-piratioinal bathroom goods,”—ranging from ‘before your business’ spray to flushable bamboo wipes. We crafted the foundational Brand Identity to be distinct, playful, and able to make a plop in the marketplace. The number one thing we did for this number two-focused brand was give it the Obedient Brand Identity treatment—both verbal and visual—to help them rise to the top in their toilet bowl of competitors. We infused that into entertaining and surprising product names and slogans, as well as original packaging content and design (pee-p the playful ‘guarantees’ designed into badges to add more humor and re-emphasize the benefits of each product as well as the clever ingredients table) plus a suite of marketing assets. We’re flush with pride at how we blew the lid off this potty party and added a ton of pleasure to their business.