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Ultimately, the goal of marketing is to get your target audience to fall in love with your brand and do business with you. That involves connecting with your audience on a deep emotional level — even if you’re in a lackluster industry. Ironically, many brands see it as “out of brand” to infuse humor strategically to connect with their prospects.
Other brands desire this level of connection with their target demographics, but their brands lack personality. Luckily, Allie LeFevere has developed the brand personality method to turn boring and complicated brands into fun ones… because fun sells…

We have watched, and probably forgotten, those mundane ads about blah blah blah. Or ads for “something” that may or may not fix your dilemma without causing more, even worse issues you need a medical license to even understand.
Well, that is exactly what Obedient does NOT do. Obedient uses humor in unique and witty ways to leave customers wanting more. We’ve seen it, we’ve all seen it, just sayin’…

Ever laughed so hard you cried? You’ll probably never forget the joke or movie or commercial that was so funny, right? Humor is the best marketing tool, at least if you ask Allie LeFevere, Co-Founder of the humor branding agency Obedient. Listen to this week’s episode to hear her hilarious strategy for attracting new clients on social media…

6 Figure Creative is a podcast that helps freelance creatives earn more money by doing what they love. If you’re trying to avoid the never-ending grind of a 9–5, or just want to earn more money doing what you do best (creating), 6 Figure Creative is your new favorite show! Join host Brian Hood and his guests as they explore topics such as mental health, finances, sales, marketing, time management, the digital nomad lifestyle, and more…

Brands need to find out what resonates with their audience, and not be afraid of putting out somewhat polarizing messages. I’m interviewing Allie LeFevere, co-founder of the Obedient Agency, on how humor can delight your customers and build your brand….

Allie dives into what humor branding is and how it can help any type of small business.
Obedient is the pioneer in the field of humor branding for business and so far is the only agency that works in humor. She also shares two of her favorite client stories where humor branding was implemented. Allie owns Obedient with her best friend so she shares what that experience has been like and the surprisingly lack of challenges or tensions that have come up through that. Finally she shares some business insights from owning two businesses…

Building a brand is a very personal exercise. The founder or owners must truly evaluate why they are in business, who they serve, and how they want to show up in the world.

Are you a solopreneur trying to build a brand bigger than yourself? Are you confused on how to separate your identity from the brand? Are you trying to build your own community for your brand?

Join us for a panel discussion with three women who have conquered this difficult task and learn not only how they did it, but how to navigate the roadblocks they encountered and advice on what they would have done differently should they have to start over….

Brainwash: tiny workshops to recondition your brand™. They’re tiny because we’re not into long-winded workshops that claim to teach you something that’s impossible to learn in a single workshop. (Consider the shade thrown.) SO INSTEAD, we’re doing micro-lessons on the insights, approaches, POVs, and tactics that will get your wheels spinning and your brand showboating.
Volume 3: Humor Tones & Tactics—the most compelling messaging devices to stir up consumer emotion—kicks off on 10/28 so grab your spot…

Brainwash: tiny workshops to recondition your brand™. They’re tiny because we’re not into long-winded workshops that claim to teach you something that’s impossible to learn in a single workshop. (Consider the shade thrown.) SO INSTEAD, we’re doing micro-lessons on the insights, approaches, POVs, and tactics that will get your wheels spinning and your brand showboating.
Volume 2: Brand Promise—how to articulate what makes your brand special—goes live on 10/21 so register to join us…

Brainwash: tiny workshops to recondition your brand™. They’re tiny because we’re not into long-winded workshops that claim to teach you something that’s impossible to learn in a single workshop. (Consider the shade thrown.) SO INSTEAD, we’re doing micro-lessons on the insights, approaches, POVs, and tactics that will get your wheels spinning and your brand showboating.
Volume 1: Brand Personality™—our branding method that’ll make your consumers go ham—is dropping on 10/14. Snag your spot here…

Building a brand is a very personal, complex, nuanced exercise. The founder or owners must truly evaluate why they are in business, who they serve, and how they want to show up in the world.

Join us for a panel discussion with three branding experts who are making waves in their industry while teaching their clients to do the same.

Tune in for this lively discussion on why branding is so crucial to your business and how to avoid the pitfalls that you might not see coming. Whether you just started your business or you’ve been in business for years, we are confident that you will enjoy the evening…

Allie LeFevere and Lyndsay Rush are the co-founders of Obedient, a humor branding agency—the first of its kind—that turns businesses into unstoppable, unorthodox, unforgettable brands. Rooted in the power of fun and the potency of humor, they launch brands and campaigns that hook consumers in…and keep them coming back for more. And yeah, friends, they do it all: strategy, messaging, and design—online, offline, crossing the line, you name it…

There are three primary emotions that release adrenaline into our brains that create lasting memories: fear, grief, and humor. While many brands focus on fear (can you say FOMO), Allie and her partner launched the Obedient Agency to help people use humor and levity to create memorable brands. Allie has spent the last decade creating, launching, and scaling fun-centric global programs for brands + entrepreneurs, whipping up their humorous branding + marketing campaigns, and making sure every touchpoint of their customer’s experience is unforgettable, unconventional, and most importantly, un-boring…

There are three primary emotions that release adrenaline into our brains that create lasting memories: fear, grief, and humor. While many brands focus on fear (can you say FOMO), Allie and her partner launched the Obedient Agency to help people use humor and levity to create memorable brands. Allie has spent the last decade creating, launching, and scaling fun-centric global programs for brands + entrepreneurs, whipping up their humorous branding + marketing campaigns, and making sure every touchpoint of their customer’s experience is unforgettable, unconventional, and most importantly, un-boring…

Allie LeFevere is the co-founder of Obedient Agency — a full-service humor marketing agency.
Truly, the first time I landed on their website, I can describe my experience as nothing less than surprised and delighted. It’s not funny for funny’s sake — it’s humorous for clarity’s sake. Every piece of it serves to define who they are, what they do, and who they do it for in the most unique ways possible…

“All my life I’ve been a neon pleather outfit in a sea of sensible suits.” You too? Then join Tallia for a conversation with this week’s guest, Allie LeFevere, cofounder of the Obedient Agency, for a conversation about standing out and having the willingness to bring your whole self to the table, fun included…

Today I am joined by Allie LeFevere the founder of humour based marketing agency, Obedient. I was really keen to get Allie on the show as I knew she could provide a really interesting new take, that would provide a new prospective on all of our struggles. We dig into using fun as an alternative to fear based marketing and the science begin it, we discuss examples of humour led marketing, we talk about what to do if you don’t think you are funny and we leave you with some really practical exercises to take away and start to use to really differentiate yourself through your copy and your imagery…

Presenting Coffee Talk: a weekly roundtable led by the city’s best doers curated by Presence Agency.
Every Wednesday at 1pm we’ll be sipping Stumptown Coffee in the lobby while we chat with some of our favorite people in town about what they’re doing.
Our next installment features Allie LeFevere & Lyndsay Rush of Obedient Agency. Together we’ll discuss how to use fun to get your business in the spotlight…

People like to post interesting and exciting things that happened to them. Be the one in the industry which creates an extraordinary experience for clients so they would want to talk about you.

You will know how to improve the experience of working with you, will get examples of how it worked for other companies and inspiration to try in your business.

In this episode, Dan Gingiss shares how to get people to share about your business on social media…

Allie LeFevere deftly brings humor to topics where others often avoid it, and this episode is a masterclass in how she does it. Listen in as Allie formulates a marketing strategy for a subscription service that solves a headache affecting 50% of the world’s population…

Allie LeFevere is the CEO and co-founder of Obedient, a humorous branding and digital marketing agency that helps businesses and companies become unique and connect with their audience through laughter. Through laughter you say? Yes. You see, Allie’s method of marketing isn’t just funny. It’s scientific. Humor, along with fear and grief, triggers a release of adrenaline in your brain which helps create a lasting memory of the moment. Of the three, being funny seems the most likable. Join us for this discussion and get on board…

You know what’s worse than a crappy brand that tries to be funny?

Nothing. Nothing is worse.

Which is why I was intrigued by Obedient, a branding agency that specializes in building funny brands. Humor can be one of the best ways to create an emotional connection with a customer (like this awesome Brooklinen ad) or an incredible way to fail. Hard…

If it isn’t fun, Allie LeFevere (@AllieLeFevere) doesn’t want anything to do with it. It just so happens that, in a world full of undifferentiated products and fear-based marketing, fun and humor are the missing ingredients that founders need to set their brands apart. In this episode, Allie shares the fundamentals behind solid brand marketing that every early-stage founder should know, how to sell more (and have a good time doing it) by using fun to connect with your customers, and the things she’s learned as the founder of both a scalable product business and a digital marketing agency…

If it isn’t fun, Allie LeFevere (@AllieLeFevere) doesn’t want anything to do with it. It just so happens that, in a world full of undifferentiated products and fear-based marketing, fun and humor are the missing ingredients that founders need to set their brands apart. In this episode, Allie shares the fundamentals behind solid brand marketing that every early-stage founder should know, how to sell more (and have a good time doing it) by using fun to connect with your customers, and the things she’s learned as the founder of both a scalable product business and a digital marketing agency…

Not everyone is naturally funny, but every business can make an impactful change to their marketing strategy by infusing humor. Allie LeFevere joins the show today to discuss how to create an endearing audience by making them laugh.

Allie is the co-founder of the humor marketing agency, Obedient, and co-host of the podcast, Fangasm. Allie shares her story of how she created Obedient and why companies should consider avoiding a “water-downed” campaign that appeals to the masses and start to create compelling memorable marketing campaigns…

When was the last time a brand social account made a pop culture reference or “joke” so painfully out of touch that it made you cringe? This morning? Far too many brands fail to use humor in content marketing in ways that feel relevant, authentic, or genuinely funny.Allie LeFevere and Lyndsay Rush, founders of Obedient, are on a mission to change that. Their agency guides clients through the process of building a unique brand voice. Some of their favorite projects have involved bringing humor to brands in even the driest industries…

When was the last time a brand social account made a pop culture reference or “joke” so painfully out of touch that it made you cringe? This morning? Far too many brands fail to use humor in content marketing in ways that feel relevant, authentic, or genuinely funny.Allie LeFevere and Lyndsay Rush, founders of Obedient, are on a mission to change that. Their agency guides clients through the process of building a unique brand voice. Some of their favorite projects have involved bringing humor to brands in even the driest industries…

When was the last time a brand social account made a pop culture reference or “joke” so painfully out of touch that it made you cringe? This morning? Far too many brands fail to use humor in content marketing in ways that feel relevant, authentic, or genuinely funny.Allie LeFevere and Lyndsay Rush, founders of Obedient, are on a mission to change that. Their agency guides clients through the process of building a unique brand voice. Some of their favorite projects have involved bringing humor to brands in even the driest industries…