Can They Brand That?®

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Everyone’s worst nightmare is an empty whiteboard begging for original ideas.

But on Can They Brand That?® that’s the name of the game.

Every episode, creative agency founders Allie LeFevere and Lyndsay Sanders face off against a noteworthy brand, set a timer for 20 minutes, and see if they can run their mouths before the clock runs out. Be a fly on the wall as ‘The Bad Girls of Branding’ work hard and play in real-time—showcasing what their clients already know to be true: that there’s no creative problem they can’t outwit. A refreshing departure from typical business videos, Can They Brand That?® shows viewers that with the right creative brainstorm, lightning will strike every time.

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Can They Brand a Dry January Campaign for CANN?

High, hello! We’re back with a new episode of “Can They Brand That?” that’s so silly it may give you a contact-high. Our creative challenge of the month was dreaming up (way up ;)) a Dry January campaign for the cannabis drink brand Cann…all in just 10 minutes. We see plenty of cannabis brands making mention of Dry January in a post or two, but we think it’s a missed opportunity not to go hard promoting their alternative buzz leading up to Dry January.

We, for two, could hardly contain all of our highdeas.

Can They Brand Chia Pets?

Don’t tell your succulents, but our latest episode of Can They Brand That? is all about the #1 window sill thrill: Chia Pets. Haven’t thought about those terracotta masterpieces in 20, 30 years? Neither had we. But that’s what made the 20 minute challenge so fun. From business titles (Chia-E-O, anyone?) to celebrity product spinoffs (you’re saying you wouldn’t buy a Chewbacca Chia Pet called Chia-bacca?!), our ideas sprouted into a lush garden of clever campaign ideas that will inspire you to sing the Chia Pet theme song for the rest of the day.

Ch-ch-ch-check ya later!

Can They Brand Fruitcake?

Hang onto your bundts, friends, we’ve cooked up a holiday episode of Can They Brand That sure to make you hungry for more (jokes, not fruitcake, probably). That’s right, our challenge was to brand the infamous holiday treat made with candied or dried fruit, nuts, and spices, and optionally soaked in spirits—all in just 20 minutes. Once we wrapped our minds around what fruitcake is, we concocted some new Christmas folklore, plenty of signature wordplay, and, of course, a few celeb cameo suggestions, totaling 43 real-time creative concepts. Please enjoy the fruits of our brainstorming labor, and from the bottom of our hearts, Happy Hondadays.

Can They Brand Dropps?

Oh my pod it’s a new episode of Can They Brand That? And this time we’re loading up on witty ideas for Dropps—the original laundry detergent pod with eco-friendly ingredients. We set the brainstorm cycle for 20 minutes and cranked out some fun and fresh concepts (resulting in quite the dirty spec campaign). So Dropps everything and watch (OR SHOULD WE SAY WASH) minds at work. To see how our favorite concepts came to life (there were 33 total!), head to our Instagram @obedientagency to them designed into spec graphics. See you next time!

Can They Brand a Mascot for Lowes?

You know the drill*—20 minutes on the clock to real-time brainstorm creative concepts for a brand du jour. But this time, we’re throwing a *wrench in things and focusing the ideation solely on conceptualizing a mascot for our featured brand: Lowe’s, the home improvement retailer. (The tool jokes make a lot more sense now, eh?). We had a blast hammering out characters who had the potential to be marketing mouthpieces for the brand and landed on two favorites plus their respective taglines. (Dare we say we nailed it? Boo, hiss.)

Can They Brand Snactiv?

We hope you’re hungry because this week’s episode of Can They Brand That? is all that and a bag of chips. Incredible 90s references aside, today’s featured brand is Snactiv—a multi-tasking snacking tool that gives messy hands the middle finger (and the pointer too). We opened our minds—and a bag of Cheetos— and spent 20 minutes real-time brainstorming this super fun brand. The results? Finger-lickin’ good.

Can They Brand L. Tampons?

It’s that time of the month. Wink Get it? Because our newest, featured brand makes period products? Flawless joke and execution, us! L. makes award-winning period care products that are free from synthetic pesticides and fragrances (most notably, their tampons are made from organic cotton). Another cool thing they do is for every purchase, they make one of their products accessible to someone who needs it. We got right to work thinking outside the box (or inside of it, if you will. Heyo!) for 20 minutes of real-time brainstorming and ended up with super ideas.

Can They Brand Thanksgiving?

No need to use your wishbone wish on a Thanksgiving episode of “Can They Brand That?”—we’re one step ahead of ya. For a fun, festive twist on our typical brand-centric brainstorms, we focused our 20 minutes on branding Thanksgiving. Yep, that’s the whole bit. From slogans for specific dishes to broader concepts on manners and gratitude, you could say we were on a casserole coming up with a cornucopia of great ideas. (It’s also one of the most loosey-goosey ones yet, which is really saying something.) Happy Thanksgiving, ya turkeys!

Can They Brand Smile Direct Club?

The latest installment of “Can They Brand That?” is almost as much fun as when your orthodontist would let you customize the color of your rubber bands. Almost. As two former metal mouths, it was deeply therapeutic for our founders to rapid-fire brainstorm creative concepts for Smile Direct Club and the 20 allotted minutes went by faster than you can say, “Cut your corn off the cob.”

Can They Brand Ruggable?

We gave ourselves the floor (looks directly into camera and smirks) for this week’s “Can They Brand That?” by choosing the machine-washable, made-to-order rug brand, Ruggable as our featured brand. Per usual, we set the clock for 20 minutes and let our brains runner wild on as many creative ideas as possible. Keep scrolling for the brainstorm video, designed spec graphics, and full list of campaigns.

Can They Brand Away Travel?

We had our heads in the clouds on the latest episode of “Can The Brand That?” because our featured brand was Away—the luggage brand that makes, “thoughtfully designed travel accessories for modern travel needs.” You know how the story goes: we set the clock for 20 minutes of real-time brainstorming and challenged ourselves to come up with as many fun ideas as we could. To check out how our favorite concepts came to life (there were 37 total!), head to our Instagram @obedientagency to them designed into spec graphics. Up up and…

Can They Brand Public Libraries?

To prove that we know every trick in the books*, the latest installment of “Can The Brand That?” features Public Libraries as the brand du jour. If you haven’t thought about your local library as a brand worthy of page-turning copy, you’re *overdue for a new narrative You know how the story goes: we set the clock for 20 minutes of real-time brainstorming and challenged ourselves to come up with as many fun ideas as we could.

Can They Brand Liquid I.V.?

We’re not medical professionals but we highly suggest infusing this episode directly into your veins. Ok, that was a slightly creepy way to kick this off, but today’s featured brainstorm brand is Liquid IV, so it mostly works. Liquid IV makes functional drink mixes that enhance rapid absorption of water and other key ingredients right into the bloodstream for better hydration, sleep, energy, or immune support. P cool science, wethinks. So, armed with only that information, we set the clock for 20 minutes, put on our game faces, and got to work mixing up creative concepts for Liquid IV in real-time (including an entire campaign riff involving beach signs and a ‘body of water’ wordplay).

Can They Brand Billie?

Hair we go again. It’s new episode time and this week’s featured brand is Billie—who makes ‘razors designed for womankind’ as well as other everyday essentials. Per the rules of the game, we set the clock for 30 minutes, put on our game faces, and got to work sharpening up some smooth, creative concepts for Billie (including, of course, some hilarious flops). You’ll hear our “game tape” recap & insights right at the start of the episode before we share the highlights from the real-time brainstorm.

Can They Brand Burrow?

Are you sitting down? Are you comfortable? Good. Go ahead and put your feet up for an episode as relaxing as our featured brand itself. Okay, maybe the episode is more entertaining than relaxing but, just let us have this segue. This week we let our brains cozy up to Burrow—the ‘luxury for real life’ couch company. Per the rules of the game, we set the clock for 20 minutes, put on our game faces, and got to work on creative concepts for Burrow that are worthy of a standing (or seated in this case) ovation. The episode kicks off with our “game tape” recap & insights before we share the highlights from the real-time brainstorm (and a long riff about anklets for some reason).

Can They Brand Native Deodorant?

Ready for some good, clean*, fun? This week’s brainstorm is from the vault (Fall 2020) where we performed a 10-minute sniff test (okay, brainstorm) for Native. This brainstorm video resulted in us landing a big project with them this January, so we wanted to revisit it and of course, record a game tape intro discussing what it was like hearing from the VP of Marketing after making jokes about ‘Brad Pit’s pits,’ and how the Native project is going so far—including a real-life embarrassing story from our work on their new tagline. The audio isn’t *perfect because at the time we were just recording via Zoom, and the episode is a shorty because ten minutes go by really quickly.

Can They Brand Phade?

This episode doesn’t suck, but the brand we feature does. IT’S A STRAW, CALM DOWN. Yep, the brand we ran our mouths about (as the clock ran out, naturally) is Phade—the first marine biodegradable straw derived from earth-friendly canola oil. This sustainable sipper behaves like plastic, but has a total breakdown (in a good way!); biodegrading in nearly any environment. Per the rules of the game, we set the clock for 20 minutes, put on our game faces, and got to work stirring up cheers-worthy creative concepts for Phade (including, of course, some hilarious flops). You’ll hear our “game tape” recap & insights right at the start of the episode before we share the highlights from the real-time brainstorm.

Can They Brand Houseplant?

As the saying goes, it’s 4:20 somewhere. Okay, that’s not a saying but…it is now? For our VERY FIRST episode, we faced off Houseplant: a cannabis company founded by Seth Rogan and Evan Goldberg. They focus on house products—decorative, gorgeous ceramic accessories like lighters and ashtrays, as well as (of course) plant products—high-quality cannabis. Genius brand name alert, right? Their whole jam is, ahem, elevated products and points of view and they focus a ton of their work towards social impact and education. Is it obvious that we’re fangirls? Cool. Per the rules of the game, we set the clock for 30 minutes, put on our game faces, and got to work highdeating creative concepts for them (AKA flying by the seed of our plants). You’ll hear our “game tape” recap & insights right at the start of the episode before we share the highlights from the real-time brainstorm.

Can They Brand Nespresso?

Wake up and smell the brainstorm, ya sleepyheads. Our latest ‘Can They Brand That?’ for Nespresso—the machine that brews espresso and coffee from single-use coffee capsules—will have you buzzing. To jolt your memory, the rules of these creative exercises are: 1) 10 minutes on the clock 2) fully improvised concepts (no prep work allowed) and 3) no such thing as a bad idea. The goal of these spec work projects is to use our imaginations freely, showcase our creativity, and have fun together. And as a lovely *perk*, these slogan challenges often result in new clients and collabs (and may be the new direction for our gamified business podcast. Shhhh). This week’s SC resulted in a whopping 54 wild ideas that promise to give you the jitters (the good kind).

Can They Brand Care/Of?

Get a dose of our latest ‘Can They Brand That?’ episode for Care/of—a company that makes personalized vitamin packs. As a refresher, the rules of these creative exercises are: 1) 10 minutes on the clock 2) fully improvised concepts (no prep work allowed) and 3) no such thing as a bad idea. The goal of these spec work projects is to use our imaginations freely, showcase our creativity, and have fun together. And as a lovely perk, these often result in new clients and collabs. This week’s SC resulted in 36 wild ideas that are so potent you may need to chase them with a glass of water.

Can They Brand Casper?

As the nursery rhyme goes, 10 little monkeys jumpin’ on the bed, two fell off and bumped their heads thus spending the next 10 minutes brainstorming memorable slogans for Casper Mattress in a delirious haze. Tale as old as time, right? But really, this is your friendly wake up call to check out this month’s 10-minute improvised brainstorm that resulted in 26 eye-opening creative slogans. Whether your dream is to watch the brainstorm video or read the full list of ideas…don’t snooze on this one.

Can They Brand Franzia?

This Slogan Challenge is for the boxed wine brand whose slaps are heard round the world: Franzia. We were sent their Instagram the other day and were tickled to see that they were using humor and fun in their branding. So, naturally, we wanted to honor them with a 10-minute improvised brainstorm. It’s the least we could do for all of the memories they’ve given us (okay, it was college, so those memories are a tad bit fuzzy).

Can They Brand Ruffwear?

We took on a dog performance gear company—Ruffwear—for a Slogan Challenge (the artist formerly known as The One-Liner Challenge). Both Obedient’s founders are lifelong dog lovers and owners of rescue pups so it was time to put that knowledge to the test…in the form of a 20-minute challenge to come up with branded slogans. Cesar Millan, WHO?

Can They Brand Kraft French Dressing?

It was a silly realization and turned into a ridiculous creative challenge for this month’s #ObedientSpecWork: What if Kraft French Dressing (ya know, the bright orangey-red staple found on Lazy Susans in mid-America in the 90s) was branded as truly French. We spent less time on finding out why it’s called French (someone should look on Andressdry.com. Ouch that joke hurt. ) and more time brainstorming a campaign that reimagines this decidedly unfancy dressing as the height of sophistication; the height of good taste—as French as the name implies.

Can They Brand Tushy?

We found a really fun brand for our latest slogan challenge: Tushy! They make bidet attachments or, in their words, a “modern bidet that easily clips to your toilet & transforms your health, hygiene and life.”

After reading that last sentence of theirs, we can all agree that they need some brand personality up in there.

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