Bed Roc

Didn’t think that “it” factor could apply to IT consultancy? Think again.

Services

Brand Voice & Identity, Business Name, Social Media, Web Copy, Web Design, Marketing Collateral

The Backstory

We helped Bedroc dig deeper (that’s a bedrock joke for ya), and find a way to speak to their audience in a fresh, fun, engaging voice—one that stood out from all of their competitors by maintaining the technical savvy, but infusing much-needed warmth and friendliness. The creative conceptualization we crafted for them was rooted in the idea that Bedroc puts products last. Ooh provocative! This positioned the brand to differentiate by highlighting one of the things they do best: customer service.” As for Brand Voice & Identity, we created a POV for Bedroc that dialed up the bravado, play, and cleverness; allowing them to strategically communicate how they are out-thinking the robotic, one-size-fits all solutions of their competitors.

Digital Advertising

Bedroc needed to up their game when it came to attracting new, internal talent, so we created a ‘new recruit’ initiative across social, print, and marketing collateral that was authoritative, effective, and attention-grabbing. This resulted in double the applicants they were initially receiving. I guess you could say that people love to be a part of something that is defying the status quo…so using branding that does exactly that makes all the sense in the world to us.

Digital Advertisement that says, "Because your systems security is a nightmare dressed like a daydream" for Bed Roc.

Digital Advertisement that says, "We make the right IT solution obvious." for Bed Roc.

Digital Advertisement that says, "We don't sell products, we sell consultants. Not in a weird way." for Bed Roc.

“All of this is AMAZING!! These are EXACTLY what we were looking for! You nailed it.
Thanks so much for always being so amazing to work with!! Fun fact: we are remodeling the office and have decided to take some of the ads you made and blow them up as art. So, that’s high praise!”

—Nicole Brinson, Director of Corporate Communications at BEDROC

Marketing Collateral

To bring the new-recruit digital campaign down to earth (read: to event collateral for trade shows), we used the campaign tagline as a big signage element—“We are agnostic about IT products, but devout about people—and then expounded on it with an eye-drawing, clever, confident headline for the booth.

Example of a Marketing Handout for Bed Roc.

Bed Roc mockup of table cloth and banner for trade show.

Web Copy

To honor the client budget—and focus most of it on the digital ad campaign and marketing collateral, we performed a website audit and refresh by identifying key areas and high-stakes sections where the new tone of voice and message would have the most impact. We brought in bold headlines, cheeky non sequiturs, and allowed the conversational warmth to do the selling in a way that feels anything but.