Fertility consulting is not typically a service where “fun” is the first word you think of. But we knew if anyone could give preconception planning an upbeat, cheeky, rebrand, it was us. We created a Brand Voice and Identity that employs a lightly-unfiltered, playful tone in order to bring levity and approachability to an otherwise stressful, clinical, and overwhelming subject. We designed this identity to be one who would crack (oh god, we couldn’t help it) an eye-rolling egg joke, post an edgy photo, call out their audience’s penchant for frantic googling, while also maintaining a tone of authority (because, frankly, one has to have deep knowledge about a subject in order to joke about it).. From website messaging and design, to social media initiative to marketing collateral, Concēv stands out as a ray of light, a sigh of relief and a welcome smile in their industry. Meet: Enlightened + holistic methods before sperm + egg. Let’s make a baby, shall we?