Brand Identity, Exhibit Displays, Activations, Signage, Merch, Marketing Assets

Art museums are great and all, but what about an arf! museum? Or, as we named it, a Muttseum. Oddly Human is making doggy (and human) dreams come true with the world’s first experiential public art experience for dogs and dog lovers to enjoy together and who better than to brand the delightfully odd thing from tip to (wagging) tail than the agency with more tricks than a show dog? Us, that’s who. We got right to work designing a visual and verbal identity that would really pop (pup?) with personality and attract four legged and two legged best friends. From there we infused that identity into every single element of the experience—from exhibit names to signage, to merch to the entire digital presence. The result is a brand that captures consumer attention better than a rogue squirrel and infuses infotainment throughout—so visitors leave with a better appreciation and understanding of their pups. High five!