1. The author of our welcome email sequence is a fictional, 63-year-old social media intern named Gary Larry.

2. Our #1 lead generator is the improvised branding show, “Can They Brand That?” where we race the clock to come up with elaborate campaign ideas.

3. The contact page on our website features a banana dolphin frolicking in the ocean. You either get it or you don’t.

4. All our client communication emails are sent from the POV of our robot mascot, Rob.

5. We once wrote a full-page ad in the New York Times for a major, P&G brand that included the phrases, “glutton for gourds,” “clover-whelming musk,” and “ya burnt!’

It all makes perfect sense if you really stop and think about it. (Not recommended.)