5 Reasons We Encourage Bad Ideas in our Brainstorms
1. They free up your brain to go past the “expected.” 2. They remind everyone that ideation is a safe space. 3. They make the group loosen up and better collaborate. 4. They help you spot cliches and refine your creative taste. 5. They always lead (indirectly or directly) to a great idea. TBH, if your creative ...