Turns out, some pretty incredible things, such as:

• Dopamine floods the reward center of the brain; causing deeper levels of focus and long-term retention.
• Oxytocin (the trust hormone) is released; creating a heightened sense of trust, reassurance, and loyalty.
• Cortisol is lowered and endorphins are triggered, thus lowering stress and generating euphoric feelings.
• A positive shift in perception; leading the consumer to view the brand as more competent, confident, and higher in status.
• Adrenaline is released; cementing a memory or message. (Ideally, yours.)

Wow wow wow! That certainly sounds like an airtight case for using humor in your marketing to us! Hence, why it’s the centerpiece of our brand voice development and subsequent creative work for our clients.

Live, laugh, consumer love,
The Obedient Team