Notes from

the field

We created this space to share our insights, opinions, creative exercises, and because our web developer told us we needed it for SEO.

(Mostly the first part.) (Okay, half and half.)

Chickenshits Worry That No One Will “Get It.”

Tom DuHamel2023-05-02T15:02:11-04:00Chickenshit|

“No one understands me!” is the plight of the satirized “creative.” This tender-ego’d, ‘innovator’ who wants to make cool, epic shit that’s adored by the masses. Chickenshits are a lot like these green, insecure artists: they only think it’s successful if EVERYONE gets it. They stay up at night worried that if they make that ...

The Chickenshit Epidemic

Tom DuHamel2023-05-02T15:01:23-04:00Chickenshit, Must Reads|

The mindfuckery of getting your business in the spotlight and why most people don’t: Using fun and humor to market your business can be uncomfortable. Yes, even if you think you’re really “ready,” even if you’ve seen other brands do funny, exciting, bold, edgy things and you’ve LOVED EVERY MINUTE OF IT. But. When ...