Waterboy hired us to help with a product expansion and rebrand and maybe they were just so hydrated that they signed off on almost all of our ideas. Their claims-to-fame are electrolyte-packed hangover and workout recovery products so it's okay to get drunk on some of our favorite lines of copy. [Full case ...
1. They free up your brain to go past the “expected.” 2. They remind everyone that ideation is a safe space. 3. They make the group loosen up and better collaborate. 4. They help you spot cliches and refine your creative taste. 5. They always lead (indirectly or directly) to a great idea. TBH, if your creative ...
Like repeating the punchline to your joke a second time to make sure everyone heard it and being glad you did, cuz c’mon, it was hilarious. Like when your mom used to tell you not to do that one thing so now that’s the only thing you can think about. Sorry, mom. Like that horrifying ...
You’ve got this, you strong, fierce buttercup. People who never go out on a limb end up stuck in a trunk! Look at you! You’re a winner probably! Twinkle Twinkle Little Star. Hey, I’m talking to you, big guy. It’s cool to care and try! You’re a brave little toaster. You can accomplish anything you ...
Tums Commercial “I’m a Hugger” The Squatty Potty Little Spoon World’s Largest Frying Pan Too Cool To Sleep Dad Dancing at A Wedding Self-Congratulations Helping Your Friends Move Toddler Tantrum Church Worship Leader Mommy’s Boy Emergency Water Landin Whoddunit? Pencil Dive Pencil Diving Even Though I Just Ate Lunch Catch Me If You ...
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