A few years ago we wanted to spice up how we sent out promotional emails. So we made up a character named Gary to do so. His backstory included being hired by our competitors to spy and report on all of our success. It was remarkably fun to concoct and remarkably well-received. We went on ...
6 emails, 6 goals, one amazing man. This is the case study of what we — and the press — are calling The Gary Experiment. We wanted to break down our strangest and most favorite email series to date, 1. Because people keep asking, and 2. Because we’ll take any excuse to talk about Gary again.
Gary here, dispatching my first spy mission. The client told me to stop calling it a spy mission but as my life coach always says, a little drama never hurt nobody. A bit about me: I’m 63, semi-retired, and finally following my passion of investigative detectiving. My personal hero is Joey Greco from Cheaters—some call ...
Gary here, on what may be my last day in the field. I’m in deep trouble—worse than the time I mistook a Sears mannequin for a cashier and accidentally shoplifted a pack of briefs. It appears as though the Obedient team has a new website. Like brand fricken new. I know for sure that the ...
Gary here, comin’ at you live from the field, or as I’ve now coined the operation: The #Garylog. I don’t know where to put that pound sign but looks cool huh? Maybe Obedient is rubbing off on me with my catchy mission name, but don’t tell my boss; I’m 78% sure he would NOT like ...
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