Listen up class, the word of the day is: Plosive. And yes, the word itself contains a plosive consonant. *Head explodes and confetti comes out* Let’s go ahead and nerd out really quickly because if you’re launching a new brand or product, or rebranding your business, you’re going to want to hear this. So, a ...

Hi, friends! Can you tell we’re asking and answering the questions around here? It’s our blog and we’ll cry lead the witness if we want to. We spend a lot of time slaying the Bad Opinion Dragons that argue that humor, wit, and fun get in the way of clarity. Our simplest of rebuttals is: ...

1/ Kudos to the level of intensity we’re sensing from this question. 2/ We certainly are devotees of what we would call ‘recreational’ brainstorms as a strategic tool for our creative work, so we’re happy to expound. While we could prattle on at length about how to structure a brainstorm (hint: time limits, prompts, transcription), ...