I’ve decided to really throw caution to the wind and amp up the guilt and drama as a way to convince people to smash that affirmative opt-in button. Once upon a time my job was simple. I’d pop up and ask whomever was viewing the website to subscribe/sign up/opt-in; giving them the simple choice: yes ...
6 emails, 6 goals, one amazing man. This is the case study of what we — and the press — are calling The Gary Experiment. We wanted to break down our strangest and most favorite email series to date, 1. Because people keep asking, and 2. Because we’ll take any excuse to talk about Gary again.
Gary here, dispatching my first spy mission. The client told me to stop calling it a spy mission but as my life coach always says, a little drama never hurt nobody. A bit about me: I’m 63, semi-retired, and finally following my passion of investigative detectiving. My personal hero is Joey Greco from Cheaters—some call ...
Gary here, on what may be my last day in the field. I’m in deep trouble—worse than the time I mistook a Sears mannequin for a cashier and accidentally shoplifted a pack of briefs. It appears as though the Obedient team has a new website. Like brand fricken new. I know for sure that the ...
Gary here, comin’ at you live from the field, or as I’ve now coined the operation: The #Garylog. I don’t know where to put that pound sign but looks cool huh? Maybe Obedient is rubbing off on me with my catchy mission name, but don’t tell my boss; I’m 78% sure he would NOT like ...
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