the field

AFFIRMATIONS TO WHISPER TO YOURSELF IN THE MIRROR WHEN YOU’RE TRYING SOMETHING NEW

Semiserious2023-06-05T16:59:17-05:00Creative Ideation|

You’ve got this, you strong, fierce buttercup. People who never go out on a limb end up stuck in a trunk! Look at you! You’re a winner probably! Twinkle Twinkle Little Star. Hey, I’m talking to you, big guy. It’s cool to care and try! You’re a brave little toaster. You can accomplish anything you ...

WE NAMED ALL OF THESE SLEEPING POSITIONS CUZ WHY NOT

Semiserious2023-06-05T16:59:24-05:00Creative Ideation|

Tums Commercial “I’m a Hugger” The Squatty Potty Little Spoon World’s Largest Frying Pan Too Cool To Sleep Dad Dancing at A Wedding Self-Congratulations Helping Your Friends Move Toddler Tantrum Church Worship Leader Mommy’s Boy Emergency Water Landin Whoddunit? Pencil Dive Pencil Diving Even Though I Just Ate Lunch Catch Me If You ...

Sheesh, you’re boring.

Semiserious2023-06-05T16:59:31-05:00Sheesh, You're Boring|

You walk into a room with two doors —door #1 says, “Hi, I’m a door,” and door #2 says, “The party’s in here and yes, there is a queso fountain.” It’s a no brainer which door you’re opening, correct? Busted: this a metaphor for the words you use to market your business. Why, pray tell, ...

Sheesh, you’re long-winded.

Semiserious2023-06-05T16:59:35-05:00Sheesh, You're Boring|

We’ve all been to a website or read an Instagram caption that went on and on (and on) when they could’ve distilled what they do (and why people should care) into a succinct soundbite or story. That sound you just heard was someone clicking to the next headline. Or x-ing out of your website. Or ...

Sheesh, you’re inconsistent.

Semiserious2023-06-05T16:59:39-05:00Sheesh, You're Boring|

In the cinematic classic, Man of the House, the title character Ben (played by none other than Jonathan Taylor Thomas), and his mom (the iconic Farrah Fawcett) collect beach trash, I mean, “found objects” for their evolving art collage. If you’re yelling GUYS, WHAT DOES THIS HAVE TO DO WITH HUMOR MARKETING? Thanks for the ...