Notes from

Must Reads

We created this space to share our insights, opinions, creative exercises, and because our web developer told us we needed it for SEO.

(Mostly the first part.) (Okay, half and half.)

WE MADE UP A CHARACTER TO SEND OUT OUR AGENCY’S PROMOTIONAL EMAILS

Obedient Agency2023-06-21T14:19:55-04:00Gary, Must Reads|

6 emails, 6 goals, one amazing man. This is the case study of what we — and the press — are calling The Gary Experiment. We wanted to break down our strangest and most favorite email series to date, 1. Because people keep asking, and 2. Because we’ll take any excuse to talk about Gary again.

Sheesh, You’re Boring.

Tom DuHamel2023-10-03T11:07:03-04:00Must Reads, Sheesh, You're Boring|

You walk into a room with two doors —door #1 says, “Hi, I’m a door,” and door #2 says, “The party’s in here and yes, there is a queso fountain.” It’s a no brainer which door you’re opening, correct? Busted: this a metaphor for the words you use to market your business. Why, pray tell, ...

The Chickenshit Epidemic

Tom DuHamel2023-05-02T15:01:23-04:00Chickenshit, Must Reads|

The mindfuckery of getting your business in the spotlight and why most people don’t: Using fun and humor to market your business can be uncomfortable. Yes, even if you think you’re really “ready,” even if you’ve seen other brands do funny, exciting, bold, edgy things and you’ve LOVED EVERY MINUTE OF IT. But. When ...