There should be a greeting card for business owners that says Congrats on your failure, AKA: Congrats on learning what doesn’t work...so you’re closer to finding out what does. Congrats on discovering that rejection doesn’t kill you. Congrats on realizing you’re actually NOT out of ideas. There’s a common expression that comes to mind here ...

You know the thing where someone starts listing all of the things they’re looking for in a romantic partner and you’re listening, thinking, Um you’re not gonna find ALL of that in ONE person. It’s ok not to be great at everything. In fact, you’re not a Chickenshit for not knowing how to be funny ...

And I—I took the road most traveled by.”—a Chickenshit poem. Chickenshits are notorious for being copycats in their marketing endeavors. They frantically rubberneck at all of their competitors and peers to see what they’re doing, what’s “cool,” and what’s being well-received. It’s like the saddest pied piper situation ever: a bunch of otherwise great businesses ...

Chickenshits like to use doomsday marketing tactics to induce shitty feelings and make their people feel worthless instead of wonderful. There’s a difference between addressing how a potential customer feels and their potential needs + desires....and preying upon their worst fears and self-perceived inadequacies. Chickenshit: YOUR YOUTH IS ESCAPING YOU AND YOU’RE ABOUT TO TURN ...