A few years ago we wanted to spice up how we sent out promotional emails. So we made up a character named Gary to do so. His backstory included being hired by our competitors to spy and report on all of our success. It was remarkably fun to concoct and remarkably well-received. We went on ...
1. They free up your brain to go past the “expected.” 2. They remind everyone that ideation is a safe space. 3. They make the group loosen up and better collaborate. 4. They help you spot cliches and refine your creative taste. 5. They always lead (indirectly or directly) to a great idea. TBH, if your creative ...
Our prediction: mascots are about to have a major resurgence. (And obviously, we’re here for it: we have 12.) Here's why we think mascots—when developed and deployed correctly—make killer spokespeople for your brand. 1. Mascots serve as a ‘third party’ mouthpiece to shamelessly sing your product’s praises. 2. Mascots heighten brand recognition, awareness, and memorability. 3. You can ...
1. The author of our welcome email sequence is a fictional, 63-year-old social media intern named Gary Larry. 2. Our #1 lead generator is the improvised branding show, “Can They Brand That?” where we race the clock to come up with elaborate campaign ideas. 3. The contact page on our website features a banana dolphin frolicking in the ocean. You either get it or you don’t. 4. All our client communication ...
Turns out, some pretty incredible things, such as: Dopamine floods the reward center of the brain; causing deeper levels of focus and long-term retention. Oxytocin (the trust hormone) is released; creating a heightened sense of trust, reassurance, and loyalty. Cortisol is lowered and endorphins are triggered, thus lowering stress and generating euphoric feelings. A positive ...
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