Long before you’re thinking about microphones, software, sound editing, marketing, RSS feeds, Patreon, and all of the insane amount of details and work involved in launching a podcast…these are some brutally honest questions to ask yourself when coming up with a podcast concept. Are any other podcasts covering my show’s central topic (E.g. politics, personal ...

This may feel akin to when influencers claim that, “a lot of you have been asking me about my skincare routine” in order to promote their products, but when your work is featured in a full-page ad in the Sunday edition of The New York Times...you throw humility out the window. You read that correctly: ...

What a great question (if we do say so ourselves since we wrote it). But seriously, we get this one a lot. And we get it: the people looking to hire us usually don’t care as much about how we get them to success as much as hitting those objectives. We’ve made peace with the ...

Happy Holidays and Hondadays to those who celebrate! As an agency, we’re contractually obligated to send out a holiday email, but because we’re us, we thought we’d take this opportunity to show you what we submitted to compel Santa to put us on his Nice Business List™—yeah, it’s a thing. It’s like the one industry ...

Listen up class, the word of the day is: Plosive. And yes, the word itself contains a plosive consonant. *Head explodes and confetti comes out* Let’s go ahead and nerd out really quickly because if you’re launching a new brand or product, or rebranding your business, you’re going to want to hear this. So, a ...