Notes from

Must Reads

We created this space to share our insights, opinions, creative exercises, and because our web developer told us we needed it for SEO.

(Mostly the first part.) (Okay, half and half.)

ASK SEMISERIOUS: WHY IS YOUR AGENCY SO OBSESSED WITH ‘PLAY’ AS A CREATIVE TOOL?

2025-08-26T21:41:30-05:00Ask Semiserious, Must Reads|

1/ Kudos to the level of intensity we’re sensing from this question. 2/ We certainly are devotees of what we would call ‘recreational’ brainstorms as a strategic tool for our creative work, so we’re happy to expound. While we could prattle on at length about how to structure a brainstorm (hint: time limits, prompts, transcription), ...

WHY USING HUMOR IN BRANDING IS A COMPETITIVE ADVANTAGE

2023-06-21T14:21:17-05:00Must Reads|

Standing out isn’t a matter of taste, it’s a matter of survival. As a branding agency that specializes in brand personality—leveraging fun and humor as a core strategy to launch brands that snag (and keep) attention—we know firsthand how effective this approach is. And we don’t just leverage humor because it’s the most fun creatively, ...

IT’S ME, A WEBSITE POPUP, AND I’VE GONE ROGUE

2023-06-21T14:21:38-05:00Must Reads|

I’ve decided to really throw caution to the wind and amp up the guilt and drama as a way to convince people to smash that affirmative opt-in button. Once upon a time my job was simple. I’d pop up and ask whomever was viewing the website to subscribe/sign up/opt-in; giving them the simple choice: yes ...

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