Hi, friends! Can you tell we’re asking and answering the questions around here? It’s our blog and we’ll cry lead the witness if we want to. We spend a lot of time slaying the Bad Opinion Dragons that argue that humor, wit, and fun get in the way of clarity. Our simplest of rebuttals is: ...
1/ Kudos to the level of intensity we’re sensing from this question. 2/ We certainly are devotees of what we would call ‘recreational’ brainstorms as a strategic tool for our creative work, so we’re happy to expound. While we could prattle on at length about how to structure a brainstorm (hint: time limits, prompts, transcription), ...
Standing out isn’t a matter of taste, it’s a matter of survival. As a branding agency that specializes in brand personality—leveraging fun and humor as a core strategy to launch brands that snag (and keep) attention—we know firsthand how effective this approach is. And we don’t just leverage humor because it’s the most fun creatively, ...
Alright, you made it through another very funky work week and now it’s time to celebrate. How? By opening all the tabs you want…and leaving them open. OH NO SHE DIDN’T. Yes, you deserve a treat and the best treat of all is basking in the glow of endless tabs with zero guilt. ...
I’ve decided to really throw caution to the wind and amp up the guilt and drama as a way to convince people to smash that affirmative opt-in button. Once upon a time my job was simple. I’d pop up and ask whomever was viewing the website to subscribe/sign up/opt-in; giving them the simple choice: yes ...
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