What happens to a consumer’s brain when a brand makes them laugh?
Turns out, some pretty incredible things, such as: Dopamine floods the reward center of the brain; causing deeper levels of focus and long-term retention. Oxytocin (the trust hormone) is released; creating a heightened sense of trust, reassurance, and loyalty. Cortisol is lowered and endorphins are triggered, thus lowering stress and generating euphoric feelings. A positive ...