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Notes from

Ask OA

We created this space to share our insights, opinions, creative exercises, and because our web developer told us we needed it for SEO.

(Mostly the first part.) (Okay, half and half.)

What happens to a consumer’s brain when a brand makes them laugh?

2023-08-15T13:35:56-04:00Ask OA, Must Reads|

Turns out, some pretty incredible things, such as: Dopamine floods the reward center of the brain; causing deeper levels of focus and long-term retention. Oxytocin (the trust hormone) is released; creating a heightened sense of trust, reassurance, and loyalty. Cortisol is lowered and endorphins are triggered, thus lowering stress and generating euphoric feelings. A positive ...

IS YOUR PODCAST IDEA ANY GOOD? 8 HARSH QUESTIONS TO ASK YOURSELF

2023-06-21T14:20:06-04:00Ask OA, Must Reads|

Long before you’re thinking about microphones, software, sound editing, marketing, RSS feeds, Patreon, and all of the insane amount of details and work involved in launching a podcast…these are some brutally honest questions to ask yourself when coming up with a podcast concept. Are any other podcasts covering my show’s central topic (E.g. politics, personal ...

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