There are loads of impressive statistics about how emotions influence consumer buying behavior, but since this isn’t the beginning of a 90s term paper, we won’t open with a stat. Now that the intro is over, though, here’s one. A few years ago, the most-shared post on The New Yorker was a humor piece. In ...

We have a billboard nemesis in our neighborhood. We won’t name names, but it simply says, “America’s most innovative real estate company.” Every time we see it we howl mournfully like wolves at a distant moon. Among the many flaws (what is less innovative than standard, outdoor signage, for one?) this business let their ego ...

Perhaps what unites us all is not having a great comeback for pushy, street salespeople who lead with questions like, “Do you care about clean energy and women’s rights and orphan orangutans and saving the neighborhood and also bees?” Cue: Yes, um, I do care, but I’m late for a meeting and, I actually donated ...